RCS Analytics & Reporting

Overview

Most teams measure RCS engagement metrics but miss the bigger picture: Is RCS actually driving business value? Our Analytics & Reporting service transforms raw data into strategic insights that guide decision-making and justify investment.

What We Measure

Delivery & Infrastructure Metrics

• Delivery rate and latency
• Platform reliability and uptime
• Fallback rate to SMS
• Device support breakdown
• Carrier-specific performance

Why it matters: Understand whether your RCS infrastructure is healthy and performing optimally.

Engagement Metrics

• Open/read rates
• Click-through rates by message type
• Response rates
• Action completion rates
• Interaction drop-off analysis

Why it matters: See which messages resonate and which fall flat. Identify patterns in what drives engagement.

Business Impact Metrics

• Conversion rate
• Average order value
• Customer acquisition cost
• Lifetime value impact
• Revenue per message

Why it matters: This is what actually matters. Everything else is a leading indicator.

Customer Health Metrics

• Engagement scoring
• Churn risk identification
• Win-back success rates
• Loyalty program performance
• Net Promoter Score correlation

Why it matters: Predict where you're gaining or losing customers, and intervene before it's too late.

Our Reporting Approach

Real-Time Dashboards

Live visibility into current performance:

• Messages sent/delivered today
• Open rates by segment
• Engagement happening right now
• Alerts for anomalies
• Comparative performance vs. targets

Access: Web-based, mobile-responsive dashboard you can check anytime.

Weekly Pulse Reports

Quick weekly snapshots:

• Campaign performance summary
• Top-performing message types
• Engagement trends
• Key alerts and issues
• Recommendations for next week

Format: 1-page email report, easy to scan.

Monthly Performance Reviews

Comprehensive monthly analysis:

• Performance against KPIs
• Segment-by-segment breakdown
• Seasonal and trend analysis
• A/B test results
• Financial impact summary

Deliverable: Detailed report + executive presentation

Quarterly Strategy Sessions

Deeper strategic analysis:

• Trailing performance vs. goals
• Market and competitive insights
• Strategic recommendations
• Roadmap adjustments
• Team training and planning

Format: In-depth analysis + working session with your team

Key Analytics We Track

By Campaign Type

Promotional Campaigns:

• Send volume and reach
• Open rate vs. industry baseline
• CTR by message variation
• Conversion rate
• Revenue generated
• ROI vs. cost

Transactional Campaigns:

• Delivery success rate
• Read confirmation rates
• Customer satisfaction impact
• Error rates
• Operational efficiency gains

Engagement Campaigns:

• Response rate
• Response quality
• Loyalty program impact
• Customer satisfaction
• Advocacy metrics

By Segment

Every segment gets its own performance story:

• High-value customers vs. standard
• New customers vs. repeat
• Geographic segments
• Channel preference segments
• Engagement level segments

This shows you which segments RCS works best for and where to focus investment.

By Industry/Use Case

We benchmark your performance against industry standards:

• E-commerce: cart recovery, product recommendations
• Retail: foot traffic, inventory queries
• Healthcare: appointment show-up rates
• Financial services: account engagement
• Hospitality: booking conversions

Why it matters: Seeing how you compare to peers shows whether your strategy is competitive.

Attribution & ROI

This is the tricky part and we get it right:

Multi-Touch Attribution

Track the complete customer journey:

• Which messages touched this customer?
• In what sequence?
• Which message drove the conversion?
• What was each message's contribution?

We don't just give you "RCS gets credit." We show how RCS works with email, SMS, and other channels.

RCS-Specific ROI

Calculate the financial impact:

• How much additional revenue did RCS drive?
• What's the cost per acquisition via RCS?
• What's the cost per conversion?
• ROI vs. other marketing channels
• Payback period on RCS investment

Incremental Impact

Show the "but-for" analysis:

• "If we hadn't sent RCS messages, how much revenue would we have lost?"
• "Which campaigns deliver ROI? Which don't?"
• "What's the impact of increasing frequency vs. decreasing it?"

Actionable Insights & Recommendations

We don't just report numbers. We interpret them:

Opportunity Identification

• Segments performing below baseline
• Message types underperforming
• Times/frequencies that aren't working
• Untapped optimization areas

Specific Recommendations

For each finding, we recommend:

• What to change
• Why it should improve metrics
• Expected impact
• How to test it

Implementation Roadmap

Prioritized list of:

• Quick wins (easy, high impact)
• Strategic initiatives (harder, bigger payoff)
• Operational improvements (better efficiency)

Custom Analysis

Beyond standard reporting, we can dig into:

A/B Test Analysis Detailed interpretation of every test to extract learnings that guide future campaigns.

Cohort Analysis Compare customer groups (acquired this month vs. last month, responded to promo A vs. promo B, etc.) to understand what's working.

Seasonal & Trending Analysis Understand whether changes are seasonal patterns or real shifts in customer behavior.

Competitive Benchmarking How your metrics compare to industry averages, best-in-class, and specific competitors.

Customer Segmentation Analysis Discover hidden segments based on engagement patterns that respond best to RCS.

Implementation

Setup Phase

• Connect your data sources
• Define KPIs and goals
• Set up custom dashboards
• Establish reporting cadence

Ongoing Analysis

• Daily automated reports
• Weekly review dashboards
• Monthly strategic reviews
• Quarterly planning sessions

Training & Enablement

• Your team learns to interpret data
• Access to self-service tools
• Training on what metrics mean
• How to use insights for decisions

Who Benefits

Marketing Leaders who need proof that RCS is working and where to invest next.

Finance who need to justify RCS investment and track ROI.

Product Teams who need to know what features and capabilities users actually want.

Operations Teams who need efficiency metrics and operational KPIs.

Executive Leadership who need a clear picture of RCS's business impact.

Getting Started

Your analytics program starts with:

1. Define success - What metrics matter most to your business?
2. Connect data - Link RCS platform, CRM, e-commerce, analytics
3. Build dashboards - Custom visualizations tailored to your business
4. Start reporting - Weekly insights, monthly deep dives
5. Act on insights - Translate data into optimization and strategy

Let's turn your RCS data into competitive advantage.